Outfit Generic is a boutique hospitality group based in San Francisco, California.


LAWRENCE LAI serves as President of Outfit Generic and oversees the operation of the company. Born in Taiwan and with a B. S. in business economics from UCLA, he worked his way up from a knitting floor technician to executive VP at Lafa Knit Corp., an apparel manufacturing company with annual revenue of $10 million. With practical knowledge in quality assurance and procedure standardization, Lawrence brings more than fifteen years of experience in operation to the group.

ANN LEE is Outfit Generic’s Chief Financial Officer. Born in Taiwan, with a B.S. in mathematics from the University of California, Davis, and an MBA in finance from California State University, she has worked as a loan officer of General Bank, specializing in commercial loans, and as treasurer then CFO of Lafa Knit Corp. Ann brings more than fifteen years of experience in accounting, finance and human resources to the group.

In 2009, Lawrence and Ann launched Naivetea to bring high-quality Taiwanese tea and fine porcelain tea ware to the U.S. 


JOSH CHEN is Outfit Generic’s Chief Design Officer and has led the branding, packaging and retail environment for Outfit Generic’s concepts. Chen is Founder & Creative Director of Chen Design Associates, a creative agency in Oakland, CA. Over the past 28 years, Josh’s work has been featured internationally and has received numerous industry awards, including recognition by the Type Directors ClubCommunication Arts, and HOW International Design, amongst others. Named one of 50 “People to Watch” by Graphic Design USA, Josh has written and designed four award-winning books, most recently Archetypes in Branding.

For more information, inquiries or just to say hello > connect@outfitgeneric.com